Make a note of it because this Saturday, 15th October – two months after the football season kicked-off – Norwich will play their first home game at the traditional time of 3pm on a Saturday.

City will be playing Swansea City, a fellow promoted team, and as neither of us are lucky enough to be playing FC Unknown in the Europa League on Thursday nights or deemed interesting enough by broadcasters to be shown live on television, we’re starting at the usual time.

Our previous home games – there have been four in all competitions – have come in the shape of two 1.30pm Sunday starts, a Monday 8pm and a Tuesday 7.45pm kick-off.

What I’m not going to do here is go down the route of saying that Sky is evil. It is not. I loathe seeing people substitute the word ‘Sky’ for ‘Murdoch’ as if the elderly Australian personally decided to move Norwich’s home game with Tottenham back a day.

Sky have pumped millions, maybe even billions, into the sport since the Premier League began in 1992 and do it a fantastic service with the best coverage around. It’s hardly a bad thing when your little club gets a bit of national TV exposure either.

The fact is, it is against the law for football to be shown on TV between 3pm and 5pm on a Saturday. This is to protect the lower leagues and to keep their attendances up. After all, I don’t know who would want to see Dagenham & Redbridge against Southend United when you can stay at home and watch Manchester United v Liverpool on the telly. When the kick-off is moved for TV coverage, it’s not Sky or ESPN meddling, it is them complying with the law.

Sky and ESPN have paid a lot of money for the rights to show Premier League matches. The rights are sold in a number of different packages that contain certain kick-off times – Saturday 12.45pm, Saturday 5.30pm, Sunday 1.30pm, Sunday 4pm and Monday 8pm are some of them. The broadcaster who owns that particular package then picks which games they want to show, and this is usually done well in advance of the game so fans can make arrangements.

I think the Saturday 3pm kick-off is a bit outdated now. It’s just people wearing their rose-tinted specs and clasping on to tradition that want to retain it so desperately. In the early 1900s, and the days of the Industrial Revolution – in fact, in the early days of NCFC – most working men did their jobs for five and a half days per week. All day Monday to Friday and then Saturday mornings. Sunday was the holy day, so the only time football was good for most men to get to was on a Saturday afternoon. Time’s have changed! We live in a 24/7 world now.

Smash the Swans.

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