I found this video on YouTube recently. Uploaded by madmusician91, who must take all the credit for it, the video shows the last few minutes of Channel 4’s excellent live coverage of cricket:

England had just won the Ashes for the first time in 18 years, in what is regarded as the greatest Test series ever played. Cricket was in the public consciousness like it had not been since Botham’s Ashes of 1981, enjoying popularity akin to football, being talked about across the country. Ironic, then, that that series was to be the end not only of Channel 4’s coverage, but of live international cricket coverage as a whole on terrestrial television in the UK.

Television was still in its infancy when the BBC decided to show the Lord’s and Oval Tests against Australia in 1938. Very few people owned a television then – and if they did they were rich. Even so, whatever viewers there were got the chance to see Len Hutton score 364; at the time it was a world record and it is to this day the highest Test score by an Englishman. The BBC continued to show live England cricket right up until 1999.

Pay television first made an impact on live England home matches at this point – Sky Sports shared coverage with Channel 4. Rupert Murdoch’s network had already been showing England tours since 1990, but this was their first foray into home internationals. The rights deal, however, remained in favour of the terrestrial broadcaster. Sky showed just the one Test match each summer, with the other five or six on Channel 4. Sky showed all of the one day matches live.

In 2004, to some surprise, the England and Wales Cricket Board announced that it had awarded exclusive rights to England home matches to Sky Sports. This meant that from 2006, fans would have to pay to watch England play live for the first time. The deal went ahead despite a campaign to ‘Keep Cricket 4 Us’ and with an extension until 2017 cricket will only be shown as highlights on Channel 5.

While Sky’s money has been invested in grassroots cricket, with the sport not easily accessible to the general public interest has inevitably waned. The conclusion of Sky’s first live Ashes series in 2009 was watched by just under 2 million viewers, with the average throughout the day at 856,000. Compare this to Channel 4’s live coverage of the 2005 Ashes finale – 7.4 million watched the end of play, with an average of 4.7 million between the lunch break and the close.

With such a gulf in viewing figures between the pay TV channel and the terrestrial, there remain calls for live England cricket to return to free-to-air television. With no prospect of this until at least 2018, however, it looks like an hour of highlights per day is all we will have to satisfy us for now.