The events of the last week will, I think, prove to be a watershed moment for Norwich City Football Club.
The displeasure and the disconnect felt by the fans was not only about the club’s repeated inability to put up a fight in the Premier League. It was deeper than that. We felt like we were being taken for granted. The people in power had shut themselves away and lost touch with us. The head coach just didn’t seem to ‘get’ Norwich.
I found myself in the unusual position of directly calling for the manager to be sacked. Norwich isn’t a club that is known for wielding the axe. A manager tends to be given enough – some might say more than enough – time to make their mark and see out a tough time. The end comes when a natural conclusion is reached.
Only thirteen months into the job, however, Dean Smith had to go. Many were sceptical about his appointment in the first place. He would have had to hit the ground running to get those people on board. It wouldn’t have taken much to turn the atmosphere toxic.
On the pitch, Smith failed. It is as simple as that. He was given the job to keep Norwich in the Premier League and they were relegated with a whimper, rock bottom. Then it was to get them straight back up. He left with the automatic promotion places a long way away.
These players haven’t become bad all of a sudden. Several of them have won the Championship title twice with us before. It’s unrealistic to expect them to stroll to a third, but for that squad to be in mid table, looking average at best, is not good enough. Teemu Pukki is a striker with a proven record at this level who would be picked by any other team in the division, yet he is having a quiet season by his standards. Max Aarons had been touted for a lucrative move to some of the world’s biggest clubs, yet his form this season has seen him at times unable to get into the starting eleven. Marcelino Nunez arrived in the summer with a legion of fans in his native Chile, excited about their man showing the English game what he was capable of. He displayed his skill and flair early on but has gone off the boil as time has gone on. My only explanation for this is the way these players have been coached. Dean Smith (and his assistant, Craig “Shakey” Shakespeare) have taken good players and made them worse.
The fans became bored of the ponderous, directionless style of play. As the situation came to a head, they would boo when the ball was played back to the centre halves or goalkeeper. We actually did a lot of playing out from the back under the much loved Daniel Farke, but it always felt like there was a purpose to it. We have memories of many beautiful goals, a culmination of tens of passes, to prove it. The football under Smith was too predictable, too easy to play against, too lacking in entertainment.
When planning to write this, I looked up the records of Norwich’s previous managers and discovered that the percentage of games that we won under Smith (28.57%) was the worst for a permanent coach since the 27 game spell of Gary Megson (18.5%) in 1995-96.
On the pitch, Smith was a write-off. He might be a ‘good bloke’ and a ‘good coach’ – the Aston Villa fans showered him with love when he first came to Norwich, but months down the line admitted that he didn’t really have a plan for a Villa side that didn’t have Jack Grealish in it. He will probably get another job soon (he has already been linked with the vacant position at Portsmouth) and enjoy some modest success. I don’t have any ill will towards the guy now he’s gone. Some managers fit a club and some don’t.
The dull performances and bad results on the field made me refuse to go and watch our home games for two months. I saw the defeat to Luton on 18th October and didn’t return until the draw with Reading on 30th December, the first game after Smith’s sacking. But it wasn’t the actual football that hurt me the most.
The relationship between a football club and its fans is special. Mess with it at your peril. It isn’t about eleven men or women trying to kick a ball into a net. Your football club represents your home. It represents you. For a lot of us, the team’s achievements are our achievements. We feel personal success when they do well.
Norwich is special. The people of this fine city, this fine isolated city, are fiercely proud of it. That is reflected in the football club. We are a club that has always done things differently, where the fans have not been treated as customers but as the lifeblood of the whole thing.
Daniel Farke completely got that. It might seem shallow, but the way he would always applaud every section of the stadium at the end of a game made us feel valued. I was never expecting Dean Smith to wave his arms around and give it the full “olé” to all four corners of Carrow Road, but the bloke never even came on the pitch. It was just a small sign that he was there to work with the players and not with us. He probably never saw it that way but that’s how it felt. That approach never had a long term future at Norwich City.
Smith didn’t seem to like us and his uninspiring press conferences didn’t help either. I became resentful. I didn’t want to look down from the Barclay and see him on the touchline as the face of my club. I used my platform, a column once a month in the Eastern Daily Press, to say the club needed a new manager. I did it twice, actually, and the second time I was stronger. Strong enough that I wondered if they would print it without toning it down. To their credit they did. I obviously had no part to play in Smith leaving, the tide was already going that way, but a week after the second column he was sacked. I could look at my club with optimism again.
The most pleasing thing, for me, was something that the sporting director Stuart Webber said in an interview with Sky Sports on Monday:
“I’ve been here for six years. I’ve had a great time here, a great fanbase with great numbers that turn up. But I probably didn’t appreciate quite how important that connection between the head coach and the fanbase until it wasn’t there.
I’d only known that with Daniel (Farke). We finished 14th in the first season but ultimately the fans wanted to believe in him because the fans had that connection.
It’s not about having a happy clapper that walks on to the pitch to keep the fans happy because that doesn’t work if there’s no substance behind his work.
We as a football club have to be aware that it’s important we get someone that really understands the community, the fanbase because it’s a little bit unique in that respect.”
— Stuart Webber
It seems that, at last, the penny may have dropped. It is not enough to just bring in a manager with strong footballing credentials, they have to be able to connect with the fans.
A shiver went down my spine when I heard the names of Steve Bruce and Chris Wilder mentioned. Two men I certainly don’t want leading my club. But it would appear that they were only rumours, and rumours that were always wide of the mark.
In the end, Webber has returned to someone he has worked with before. Someone he has had success with before. Someone born in Germany. Someone who has previously managed Borussia Dortmund’s reserve team.
Alas, it’s not a stunning return for Daniel Farke. It’s actually a friend of his and his predecessor in that Dortmund job. It’s David Wagner.
Wagner is best known in this country for his time in charge of Huddersfield Town, where he led them to a surprise Premier League promotion via the play-offs in 2017 and then, even more impressively, kept them there with a successful battle against relegation. It was the first time Huddersfield had been in the top flight since 1972. He left in the January of Huddersfield’s second Premier League season with the club eight points adrift of safety, but he remains well liked for his achievements in West Yorkshire and for the Gegenpressing style of play he implemented.
In Wagner, Norwich have a manager in place who is hungry for success after a couple of short spells at Schalke and Swiss side Young Boys. He is likely to have a clear plan for how he wants his team to play, and that plan is likely to have Pukki licking his lips. He will also have the backing of the fans.
This feels right. It feels like it might work. We might just have the manager we need. And if out of all of this we have a hierarchy that will never again underestimate the importance of the fans to Norwich City, these are good times indeed.
LEE PAYNE 