Garden centres are usually my idea of hell but a few days ago I went to one that was a bit different. It had all the boring things, of course, like pots and plants, but it also had what they called a ‘retro shop’. An eclectic mix of items for sale with the only thing in common with each other being that they had spent years unused in someone’s house/shed/garage. There were old radios, guitars, weird wooden ornaments; it would take hours to go through it all.
As a former collector of The Beano and The Dandy, my eyes were drawn to a pile of comics and magazines. While neither of those were anywhere to be seen, there were several Marvel and DC Comics titles, including a couple where the ‘new hero’ Doctor Strange – a character first seen in 1963 and recently played by Benedict Cumberbatch in a film – was mentioned on the front cover. Eventually, I stumbled upon a copy of Charles Buchan’s Football Monthly.
I love this sort of thing. Just like the comics, a magazine is like a time capsule. They quite literally document the time they were published. I have to admit, I’d never heard of Charles Buchan’s Football Monthly. The issue I found in the shop was from August 1964, a full 28 years before I was born.
The first thing I noticed was that it was in colour. I doubt many people will have seen colour photographs of football matches in 1964. Newspapers were still very much black and white and on the rare occasions a game was televised it would have been in monochrome too, as colour television did not begin broadcasting in Britain until 1967. You can really see this standing out in a newsagent’s.
I’ve always found something charming about old adverts. They were usually straight to the point and back then there was little regulation of the advertising industry, so the claims made in them were bold to say the least. Look at these two, for example. ‘Actual Tests’ (what actual tests? Who did the tests? What were they testing? How did they do the tests?) prove you can increase your strength 20% in 1 month (how do you measure strength to such degrees?) with astonishing new 6-second exercises! This company even offers to give you your money back if you don’t ‘get the kind of physique girls admire super quick’.
This one promises to ‘enable to gain up to 6 ins. in height’. I’m pretty sure I get emails about this kind of thing nowadays, but they are usually pledging to help me gain six inches somewhere else.
I suppose once you had become 20% stronger and 6 inches taller you might then have had the physique that the Manchester City Police were looking for.
Now for some of the actual football content. As this was a summer issue looking back at the previous season and ahead to the next, the team photographs of the champions of all four English leagues were featured. The Liverpool photo is notable for the presence of both Bill Shankly, who was manager at the time, and Bob Paisley, who was merely ‘trainer’ (first team coach in modern terms) then but would of course go on to take the top job and win six league titles and three European Cups in charge of the Reds.
Below them are second division champions Leeds, promoted to the top flight under Don Revie. This was the start of a golden period for the club, in which they would be league champions twice and win the FA Cup in 1972. Several of the stars of that side were already present – Billy Bremner, Jack Charlton, Norman Hunter and Johnny Giles.
This might have been my favourite page in the whole magazine. Readers would write in, offering to exchange, for example, ‘Man. Utd. [programmes] for Sunderland and Arsenal’. Charmingly, many would also seek pen pals so they had someone to talk about their interests with by letter. When you think about it, this was an early form of social media. People have always wanted to reach out to others, it’s just that these days you simply write a tweet and can be bombarded with abuse just seconds later. The best one on this page, for me, was from S. Baird of Accrington, who was offering ‘200 First Division Autographs’ in exchange for ‘Screaming Lord Sutch Wig and Top Hat’. So many questions.
With my beloved Norwich City dropping like a stone towards the Championship once again, I scoured the magazine for mentions of the team in the hope that things might have been going slightly better in 1964. Alas, the second division table has us sixth from bottom.
Now we come to the letters page. Paul Carter from Liverpool wanted football to do more for charity. The Charity (now Community) Shield had been going for decades by this point, so he can’t claim the credit for that, but football is certainly used for fundraising purposes on a frequent basis now.
Finally, I give you D. Kilbride, who doubted Bobby Moore’s suitability to be the captain of England and suggested Jimmy Armfield be given the job instead.
Two years later…
Thanks for reading.
LEE PAYNE 