I know I shouldn’t.

I know I shouldn’t rise to it. I know they are on the wind up. Looking for a reaction. Reeling me in.

But I just can’t help it.

I’m referring to people on Twitter who reply to any – and I mean any – post about women’s sport with the words ‘no one cares’.

It’s incredibly irritating. It’s so fundamentally incorrect, so infuriatingly dismissive and so annoyingly pompous. Who are they to speak for everyone? They might not care themselves, fine, but they don’t speak for me.

Personally, if I don’t care about something I don’t spend my time commenting on tweets about it making it clear to everyone that I am not interested. I like most sports but golf and Formula 1 leave me cold. I am well aware that millions of people love them, though, so I leave them to it. It’s the way these blokes – and it is always blokes – desperately need to tell everyone that they don’t care about women’s sport that gets to me.

It is most often ‘no one cares’. That’s the textbook blokey casually sexist reply. Sometimes it’s a snide comment on the size of the crowds at a women’s sporting event. Sometimes it’s more explicit, with suggestions that the players ‘should be in the kitchen’ or that there would be more interest if the players were in bikinis.

Joking or not, comments like these are wrong. It’s 2019 now. Shouldn’t we have moved on from these tired cliches? Jokes require an element of humour, and there’s nothing funny about them.

Women’s sport is in a fantastic place right now, and getting better all the time. As I write this, the England football team are on the verge of winning the SheBelieves Cup. The England cricket team are world champions, having beaten India in front of a crowd of around 25,000 at Lord’s in 2017. And who could forget the Great Britain hockey team’s thrilling gold medal at Rio 2016?

When England’s women played the Netherlands in the semi-finals of Euro 2017, 4 million people watched it on Channel 4. This was the biggest UK audience for a women’s football match to date, and the match got double the average audience of that day’s episode of Celebrity Big Brother. This is solid proof that ‘no one cares’ is plainly wrong.

This is not about wanting to fight a battle on behalf of women. This just really irritates me. When I’ve engaged with the people who make these comments, I’m usually met with denial. Nobody cares mate. These facts you’re telling me are made up. Sometimes I’m told that I’m in the ‘PC (politically correct) brigade’. I’m not. It’s not PC to not hate, or be frightened of, women. Because that’s what these men are. They will deny it until they are red in the face but they’re are afraid that these women playing sport threatens their masculinity.

Once, I was given the bizarre response that I am only defending women’s sport because I think it would make women want to sleep with me. I mean, really? How shallow can you be? That one wasn’t even worthy of a reaction.

I felt like writing this because I am sick of calling out the ‘no one cares’ blokes on Twitter. I thought I’d write very clearly why they are wrong and link them to it in future.

Women’s sport is on the rise and that should be celebrated. It doesn’t need some bloke on social media dismissing it. Let’s not let them.